When it comes to Search Engine Optimization, there is no shortage of people willing to tell you about the greatest new tricks guaranteed to make you rank #1 for your targeted phrase.  Unfortunately, it can be a challenge distinguishing who knows what they are talking about, and who does not.

On my blog where I discuss SERP examples recommends The Keyword Academy as a good place for beginners to learn the basics of publishing content and learning how to build organic search engine traffic. While I personally found the TKA methods a great introduction when I was a total newbie, they are less suited for those who have begun to develop more advanced SEO skills.

Some online marketers subscribe to services that offer guest posting opportunities on other peoples sites.  While some people may ask why you would pay to post, it can be a great way of building relationships with other bloggers in your niche.

Less scrupulous SEO experts recommends somewhat dodgy services that automate link building.  These are very risky, as the search engines really only want to see legitimate links.  If search engine algorithms detect artificial link profiles to a site, they are likely to punish the website in the form of lower SERP rankings.

I strongly advise using only legitimate means to promote your site.  Social networking with others in your field is a great way to raise awareness of your website, and allows you to make friends with similar interests also.

While many people associate SEO efforts with manipulation of search results, when done properly you are aligning yourself with the interests of potential readers.  Post high quality content to your site that answers people’s questions or assists them in some manner.

Readers will spread the word – via Facebook, Twitter or backlinks – about your site if the quality is there.  The best SEO really does occur naturally.