Every day, more and more companies are understanding that having a business that is well represented in google and other search engines can really add to their bottom line.  The basis of this is that they get more traffic to their websites and more traffic means more eyes on.  More eyes on leads to further opportunities for increased revenue. This, for all businesses is the most important factor – as more revenue should translate itself to bigger profits.

In order to get this increased traffic from the search engines, a webmaster must either pay for advertising (which in some markets can be extremely expensive) or use search engine optimisation (SEO) to gain better traction in the organic, or non paid search results.  There are both on page and off page factors which can alter your standings and optimisation of these tactics tries to make the best of them.

Take for example this website; http://catlitterboxfurniture.net/. Most of the standard on page SEO factors are in place and they even have some social marketing features in play as well in the top right hand corner.  This means that not all of their traffic or ‘eyes on’ is from the search engines. This means that word of mouth marketing can also play its part in their chances of increasing revenue.